As you listen to the radio, whether it’s Internet or your local station, what do you hear? Do you think most of the artists sound similar? Perhaps even some sound alike? Well your ears are not deceiving you because being a part of the MainStream artist circuit you have to conform to what the industry “thinks” is best. True enough, there are some that still do their own thing but they had to go through a lot in order to get to that point. Quite often, the mainstream industry is keeping an ear out for the next hottest artist and once they find that artist they present them with the option to go commercial. In return for fame, compensation, and other incentives, the industry will then begin to want to mold the artist to be the way “they” want them to be in whatever light “they” feel the public would most like to see them. This is often why so many artists stay underground for so long before they go “commercial”. Why do you think a lot of artists were well known by fans and within the industry before they actually made it to the main spotlight? The reason is that they were working underground in the comfortability of being able to do their music the way they wanted to with no specific guidelines they had to abide by. What does being mainstream offer an artist? I’m glad you asked. What being mainstream offers an artist is distribution, promotion, and marketing ideas. It may not seem like much but when you have hundreds of thousands of mainstream connections in order to make someone really blow that’s what the artists are hungry for. On the other hand, there are ways to do and have all of that in the underground music industry. As a matter of fact, you can take a look around throughout social outlets and see that more and more artists are partnering with independent labels or making their own independent label. Why? So that they don’t have to worry about the extra of dealing with the mainstream. Anyone that has a passion for music has the ability to choose any way that they want to go in this industry game. A word of advice, make sure you stay true to yourself and always do what’s best and what work for you.
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